nina bero
ux
graphic
contact
nina bero
ux
graphic
contact
ux
graphic

Mola Mola

category

Graphic Design / Visual Identity

project overview

Mola Mola is a visual identity inspired by Steve Zissou, who is the oddball ocean explorer from Wes Anderson’s The Life Aquatic. Named after the ocean sunfish (Mola Mola), the identity draws parallels between Zissou and this strange, oversized, and solitary fish. Both are rare, eccentric, and often alone, drifting through vast waters, real or imagined.

Execution

The visuals center on two core traits of Zissou’s character: egocentrism and influence — his ability to pull others into his strange, self-made world.

At the center of the identity is a bright yellow circle, Zissou himself. Lonely, loud, and impossible to miss, he sails through a black-and-white grid. The grid is everything else, the world around him. Logical. Repetitive. Fine without him. But the world doesn’t stay still, it warps and twists under his weight, like ocean currents disrupted by the passage of a ship.

Execution

The visuals center on two core traits of Zissou’s character: egocentrism and influence — his ability to pull others into his strange, self-made world.

At the center of the identity is a bright yellow circle, Zissou himself. Lonely, loud, and impossible to miss, he sails through a black-and-white grid. The grid is everything else, the world around him. Logical. Repetitive. Fine without him. But the world doesn’t stay still, it warps and twists under his weight, like ocean currents disrupted by the passage of a ship.

Execution

The visuals center on two core traits of Zissou’s character: egocentrism and influence — his ability to pull others into his strange, self-made world.

At the center of the identity is a bright yellow circle, Zissou himself. Lonely, loud, and impossible to miss, he sails through a black-and-white grid. The grid is everything else, the world around him. Logical. Repetitive. Fine without him. But the world doesn’t stay still, it warps and twists under his weight, like ocean currents disrupted by the passage of a ship.

objects
objects
objects